Student ADDY Winner
- Local Silver & Pick of the Pros
- District Gold
The idea behind this project was to create an AD for spicy ice cream.
The vision was to go beyond the obvious, so no showcasing ice cream at all, making the viewer think and feel the message through the visual and copy.
Creative AD concept for a coffee brand.
The idea is to play with the strength of a real bullet shot and compare it to how strong the coffee shot is.
Again, going above and entering the bigger picture, where we don't actually use the full product to present the main idea.
Sharpie concept OOH campaign bringing the idea of leaving your mark wherever you are.
"Hello, My Name Is Sharpie" stickers would be distributed around cities on top of people's creative marks as a way for Sharpie to leave their own.